Home About Services Podcast Contact
Elsinora in headphones with a microphone in one hand and the other hand raised

Hi, I'mElsi

Business strategist, agency owner and serial entrepreneur, building businesses that run without constant supervision.

Learn more

About Elsi

Helping Founders Build Businesses That Run on Systems

I've built and closed a coaching business, run an agency and a string of in-person events, and walked away from a multi-six-figure company when it started costing me more than it paid. What I took from all of it is simple. A business should run on systems, not on your nerves.

These days I help coaches, consultants and personal brands build the backend that makes that possible, and I talk about it on stages, on podcasts and in rooms full of strangers who usually leave as friends.

Read my story
Elsinora filming a video at a wooden desk

[ What I do ]

Building Businesses That Run Without You

Learn more

Strategist, speaker and serial entrepreneur

Elsi

I started in sales and live presenting, selling Ferris wheel experiences in Vienna and handling marketing for high-profile clients in Cyprus. I picked up an MBA in Berlin, left corporate life behind in Malta, and went all in online. These days I spend my time building businesses and enjoying life by the beach in Spain.

I speak English, Spanish and Bulgarian, and I would still rather have a real conversation than a polished pitch. If you want the full story, it's below, burnout included.

300+Entrepreneurs worked with
2019The year I went online
15+Hours a week saved for clients
2019

Left corporate life behind in Malta

I went all in online. I started coaching in public speaking and sales, tried a few niches, then found my lane in soulful selling and selling with stories.

2020 to 2022

The first ten thousand, then six figures

Courses, a mastermind, weekly live trainings and a Facebook group that grew without a single ad.

2023

Burnout, and a clean slate

I closed the whole thing down and walked away, then rebuilt my work around systems instead of hustle.

2023 to 2025

An agency and a room full of people

A small marketing agency, plus Inspired Connections, the events that brought expats and entrepreneurs together.

2025 to now

DeAura Media and Wild, Free and Wealthy

Websites, funnels and AI automation for coaches and consultants, and a podcast that gives the movement a proper microphone.

[001]

DeAura Media

Websites · Funnels · AI automation

DeAura Media Systems Agency logo

My agency, run with my partner Dio. Websites, funnels and AI automation for coaches and consultants, so the backend of your business keeps moving while you sleep. Visit deauramedia.com

[002]

Consulting

Offers · Pricing · Strategy

Clear offers, honest numbers and a plan that fits the life you actually want, not the one a guru sold you. One to one, with real homework and real follow up.

[003]

Speaking

Keynotes · Workshops · Panels

Talks on sales without the sleaze, becoming significant, systems over hustle and visibility that feels like you. A few slides, honest stories and a lot of eye contact.

[004]

Podcast

Guest spots · Hosting · Wild, Free and Wealthy

Wild, Free and Wealthy, a podcast and movement for people who never felt called to the conventional path. Come on as a guest, or invite me onto yours.

The Wild, Free and Wealthy podcast cover

The podcast

Wild, Free and Wealthy

A podcast and movement for leaders around the world who are building extraordinary lives and businesses on their own terms. It started as a free Facebook group in 2023 and it is finally getting its own microphone.

Expect honest conversations about money, freedom, systems and the messy middle, with guests who never felt called to the conventional path. Launching this autumn.

Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now      

[ Free 20 minute training ]

Take Back 15 Hours a Week

Freedom Secrets shows coaches and consultants how to hand the busywork to systems, so you wake up to signed clients instead of a to-do list.

Watch the free training
Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now       Book a free call now      

Ready to Create Magic Together?

Say hello